Beyond being a vessel that protects your product during shipping, packaging boxes serve as salespeople that you place on store shelves. But with so many box types available, choosing the right one can feel overwhelming.
Sustainability is an incredibly complex subject that is difficult to define in just one or two sentences or even an entire paragraph. The original definition of sustainability was focused on the environment and using only natural and easily renewable resources that people could rely upon indefinitely. While this definition is still accurate, the meaning of sustainability has evolved significantly over the last few years.
Packaging plays a pivotal role in building brand identity, protecting products, and creating memorable experiences. Let’s explore how effective packaging can elevate your brand’s presence and impact.
Imagine this — A bookstore is facing tough competition. Seeking to stand out, they invested in a sturdy, custom-designed box that reflected the charm of their books, a choice that delighted customers and sparked social media buzz.
