A PR box should look special. You’re not only presenting your products to influencers but to their audience as well. So you need to be at the top of your game.
Do you want to get exposure from journalists, celebrities, and influencers? Then send them PR packages.
Are you ready for the holiday season?
This time of year is the peak season for most businesses. Don’t be caught off guard. Make sure you stock up on festive packaging materials.
Shipping apparel requires careful planning to minimize costs while ensuring products arrive in excellent condition. Proper packaging, choosing the right courier, and understanding shipping logistics are key to efficient shipping.
Clothing packaging involves using materials to enclose and protect garments while making them visually appealing to customers. It’s often the final stage of production and can be categorized into retail packaging and shipping packaging:
Ecommerce packaging refers to containers used to ship physical products to customers.
Product packaging is a deciding factor when it comes to customer purchases. If your packaging design fails to impress, customers will undoubtedly head for the competition.
Revenue for cosmetic brands is expected to skyrocket over the next few years. By 2028, it’s expected to hit $128.89 billion. That’s why the competition in this category is so fierce.
More and more consumers are making purchasing decisions based on a company's commitment to sustainability. Cardboard boxes overflowing with plastic peanuts and mountains of unrecyclable labels — these traditional packaging practices are no longer cutting it.
Candles are more than just wax and wick; they're olfactory architects, transforming spaces into serene sanctuaries. Their gentle glow and captivating scents possess the power to evoke emotions, memories, and a sense of tranquility.
As small business owners, we like everything to go together, look cohesive, and ultimately save costs! I have been making my own branding materials at home since the beginning of my small business journey which started nearly two years ago. In recent months I found it challenging to keep up with the physicality of making everything by hand. I felt like I was always running out of something, my materials were not looking cohesive, and was ultimately wasting my time and energy. That is why I decided it was about time I outsourced some of my branding material, especially with the craze of the holidays and with the way my business is growing.
When it comes to running a small business, the details are just as important as the big picture. When I started Cookie Art KC, I really only focused on two things: making my cookies taste good and making them pretty.
What's the first thing you notice when you get something in the mail? If you're like me, you probably see the packaging first, but how many packages do you open a day with cute packaging? Close to none!
With the constant growth of e-commerce in today's markets, safely shipping fragile items has never been more important. We’ve all heard the horror stories of packaged items getting damaged or even ruined during their shipping journey. Whether it be negligence from the delivery person or simply the tumultuous conditions during the lengthy travel time, damaged packages cause unnecessary problems for both business owners and their customers.
Designing effective packaging requires more than aesthetics; it’s about blending functionality, brand identity, and customer experience. Here’s an expanded guide on factors that contribute to impactful packaging.
