More and more consumers are making purchasing decisions based on a company's commitment to sustainability. Cardboard boxes overflowing with plastic peanuts and mountains of unrecyclable labels — these traditional packaging practices are no longer cutting it.
As small business owners, we like everything to go together, look cohesive, and ultimately save costs! I have been making my own branding materials at home since the beginning of my small business journey which started nearly two years ago. In recent months I found it challenging to keep up with the physicality of making everything by hand. I felt like I was always running out of something, my materials were not looking cohesive, and was ultimately wasting my time and energy. That is why I decided it was about time I outsourced some of my branding material, especially with the craze of the holidays and with the way my business is growing.
When it comes to running a small business, the details are just as important as the big picture. When I started Cookie Art KC, I really only focused on two things: making my cookies taste good and making them pretty.
What's the first thing you notice when you get something in the mail? If you're like me, you probably see the packaging first, but how many packages do you open a day with cute packaging? Close to none!
Established brands that have been around for decades don’t have to rely too much on effective packaging to promote and sell their products. More often than not, these brands can achieve their sales goals by just relying on their reputation and the goodwill they’ve built with their customers.
Product packaging is a critical aspect of a customer’s buying decision. In many cases, if a customer likes the packaging, they’ll buy the product even if they have no prior idea about the actual product. For your product to appeal to customers, the packaging needs to stand out.
In today’s Internet age, social media engagement between brands and influencers has become commonplace. Sending PR packages is one of the most effective ways that brands like to engage with influencers and increase their brand exposure at the same time.
Thinking about creating a custom packaging design for your small business but are unsure of how to start? Don’t worry because we can help you. Designing custom packaging may seem like a daunting process, but PackM is here to simplify it for you. In this guide, we detail how to design custom packaging, starting from the factors you need to consider right down to the actual process of creating your design.
Custom packaging enables businesses to make their products visually appealing, relay vital information, and connect with their target audience. If you want to stand out in today's competitive marketplace, you'll need the best custom packaging for your brand.
You've poured your heart and soul into crafting the perfect product. It’s high-quality, solves a problem, and you’re confident it’s going to be a hit.
Shipping boxes are standard, especially for retailers that mail orders to customers. But to compete with other businesses, you must make your packaging unique. That's where custom shipping boxes come into play.
You snagged tickets to the sold-out concert of your dreams! Outfit prepped, excitement levels maxed... then you walk in and see the crowd. Everyone's rocking limited-edition tees, glowing wristbands, the whole fan club experience. Your trusty band t-shirt, once perfect, suddenly feels...well, basic.
At its most basic, packaging is designed to protect your product. Sturdy, high-quality packaging prevents your product from getting damaged while it’s moving from one point of your supply chain to the next.
In today's crowded market, first impression is everything.
It's easy for a business with great packaging to get more attention, opportunities, and revenue. But the opposite is just as true. Bad packaging means your products could sit on store shelves for an awfully long time.
Beyond being a vessel that protects your product during shipping, packaging boxes serve as salespeople that you place on store shelves. But with so many box types available, choosing the right one can feel overwhelming.
