You snagged tickets to the sold-out concert of your dreams! Outfit prepped, excitement levels maxed... then you walk in and see the crowd. Everyone's rocking limited-edition tees, glowing wristbands, the whole fan club experience. Your trusty band t-shirt, once perfect, suddenly feels...well, basic.
At its most basic, packaging is designed to protect your product. Sturdy, high-quality packaging prevents your product from getting damaged while it’s moving from one point of your supply chain to the next.
There are many factors to consider when choosing a packaging material. As such, deciding which material is right for your product packaging isn’t as simple as it seems. You need to consider several criteria for packaging materials if you want to create the best possible packaging for your product.
A few years ago, sustainable packaging was just a cool thing to implement into your brand to attract niche consumers. However, nowadays sustainable packaging is leading to be the standard amongst all big and small businesses.
In today's crowded market, first impression is everything.
It's easy for a business with great packaging to get more attention, opportunities, and revenue. But the opposite is just as true. Bad packaging means your products could sit on store shelves for an awfully long time.
Beyond being a vessel that protects your product during shipping, packaging boxes serve as salespeople that you place on store shelves. But with so many box types available, choosing the right one can feel overwhelming.
Sustainability is an incredibly complex subject that is difficult to define in just one or two sentences or even an entire paragraph. The original definition of sustainability was focused on the environment and using only natural and easily renewable resources that people could rely upon indefinitely. While this definition is still accurate, the meaning of sustainability has evolved significantly over the last few years.
Imagine this — A bookstore is facing tough competition. Seeking to stand out, they invested in a sturdy, custom-designed box that reflected the charm of their books, a choice that delighted customers and sparked social media buzz.
