A discussion on some of the latest trends that most graphic designers gravitate toward.
Great packaging allows businesses to sell more products. But coming up with fresh designs isn’t a walk in the park for most graphic designers. One can only do so many before they find themselves starved for new ideas.
If you find yourself in the same boat, don’t worry. In today’s post, we’re featuring over 40 packaging designs for your inspiration. We’re also going to look at some of the latest trends that most designers seem to gravitate toward.
Let’s get started.
Illustration
A lot of designers and business owners like using illustrations in their packaging. But they don’t use just any graphics. The ones they feature are characters associated with their respective brands.
This is a smart move because it makes their brands easier to remember and they get to show their personalities. They’re making it easier for themselves to connect with their target audience.
Circle Roll Labels by Celestial Bia
Custom Packaging Tape by Made by Chanamon
Mailer Boxes by Kamiari Studio
Thank You Cards by Peachcream Prints
Eco-Friendly Packaging Tape by Sugar Shine Meadows
Plushy Mailer Boxes by Lulu Sweet Kawaii Shop
Vibrant Thank You Cards by Ayeoops
Cute Mailer Box by Xephii
Sticker Boxes by Happpyal
Custom Boxes by PeachesNPlushies
Color
Making color the foundation of your packaging is another option. There are so many ways to play with color. You can do gradients or use certain palettes. Some designers seem to favor pastels while others stick to complementing or contrasting colors.
If you’re in a creative rut, experiment with some colors until you find a combination that works for you.
Poly Mailer and Tissue Paper by Gia Design Co.
Caviar Box by Golden Reserve Caviar
Branded Thank You Cards by Summit Creative Co.
Gradient Packaging by PitaChan
Gradient Apparel Mailers by Tinted Apparel
Pastel Candle Boxes by Mochiglow
Pastel Flat Cards by The Rosy Redhead
Typography
The use of different fonts and font sizes has a way of elevating a design. It can make them look fancy or whimsical, depending on how you use them.
And it’s so easy to do. Anyone who’s not comfortable working with graphic design software can start with a typography-heavy design and get away with it. Just look at these examples to see how great they can be.
Square Roll Labels by Bakes & Berries
Wedding Invitation Boxes by Here and There Weddings
Retro Mailer Boxes by Roo and Roo
Apparel Packaging by Katie Denson Designs
Market Gift Bags by Kelsey Haver Designs
Message
Designers will sometimes make a brand’s core message the focal point of their designs. Whether it’s to thank customers for their support or to impart positive thoughts, message-driven designs make packaging more appealing.
And this is fantastic for branding. Customers will immediately know what the business is all about.
Thank You Labels by Mardoodles Company
Cookie Boxes by Laura the Cookie Lady
Skincare Mailer Boxes by Luminous Essentials
Candle Boxes by Monica’s Collective
Designer Packaging by Estephania Designs
Shipping Boxes by Curly Cue Design Studio
Confetti Boxes by Anna Rowell Designs
Candle Gift Boxes by WK Creative
Minimalism
When in doubt, keep it simple. Minimalist designs make a product feel more sophisticated. There’s a timeless appeal to them that all customers can get behind. You’ll be able to target a larger audience.
Minimalism also redirects where a customer’s attention should be — to the product itself. This type of design works for those who are attempting to design packaging for the first time. It just doesn't get any simpler than this.
Gift Bags by SweetD Designs
Custom Labels by Laine Irene
Packaging Tape by Pop! Shop Jewelry
Minimalist Packaging Tape by Nikki Jewels
Minimalist Candle Boxes by Whipped Bath Co.
Floral
Some designers find floral designs alluring. And they would be right in thinking that. It has its way of making an emotional connection. And since not all brands use this design language, it can make your products stand out from the competition.
Mailer Boxes by Hart & Flora
Floral Packaging Tape by Munespice
Custom Boxes by Hello Teddy Co.
Floral Cookie Box by Cakes by Drea
If you’re looking for more inspiration, check out the PackM Design Hub where we feature packaging designs made by our customers. And for those who want to learn more about our different packaging printing services, give us a call or chat with one of our representatives.
Here are other blog resources about packaging that you might find useful.
