41 Creative Packaging Design Ideas for Inspiration

Great packaging allows businesses to sell more products. But coming up with fresh designs isn’t a walk in the park for most graphic designers. One can only do so many before they find themselves starved for new ideas.

If you find yourself in the same boat, don’t worry. In today’s post, we’re featuring over 40 packaging designs for your inspiration. We’re also going to look at some of the latest trends that most designers seem to gravitate toward.

Let’s get started.

Illustration

A lot of designers and business owners like using illustrations in their packaging. But they don’t use just any graphics. The ones they feature are characters associated with their respective brands. 

This is a smart move because it makes their brands easier to remember and they get to show their personalities. They’re making it easier for themselves to connect with their target audience.

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

Color

Making color the foundation of your packaging is another option. There are so many ways to play with color. You can do gradients or use certain palettes. Some designers seem to favor pastels while others stick to complementing or contrasting colors.

If you’re in a creative rut, experiment with some colors until you find a combination that works for you.

‍

‍

‍

‍

‍

‍

‍

Typography

The use of different fonts and font sizes has a way of elevating a design. It can make them look fancy or whimsical, depending on how you use them. 

And it’s so easy to do. Anyone who’s not comfortable working with graphic design software can start with a typography-heavy design and get away with it. Just look at these examples to see how great they can be.

‍

‍

‍

‍

Message

Designers will sometimes make a brand’s core message the focal point of their designs. Whether it’s to thank customers for their support or to impart positive thoughts, message-driven designs make packaging more appealing.

And this is fantastic for branding. Customers will immediately know what the business is all about. 

‍

‍

‍

‍

‍

‍

‍

Minimalism

When in doubt, keep it simple. Minimalist designs make a product feel more sophisticated. There’s a timeless appeal to them that all customers can get behind. You’ll be able to target a larger audience.

Minimalism also redirects where a customer’s attention should be — to the product itself. This type of design works for those who are attempting to design packaging for the first time. It just doesn't get any simpler than this.

‍

‍

‍

‍

Floral

Some designers find floral designs alluring. And they would be right in thinking that. It has its way of making an emotional connection. And since not all brands use this design language, it can make your products stand out from the competition.

‍

‍

‍

If you’re looking for more inspiration, check out the PackM Design Hub where we feature packaging designs made by our customers. And for those who want to learn more about our different packaging printing services, give us a call or chat with one of our representatives.

Here are other blog resources about packaging that you might find useful.

• Best Packaging Materials for PR Boxes
• Types of Packaging Boxes
• Beginner's Guide to Custom Packaging
• How to Package Your Ecommerce Product
• Good Stationery Packaging Design Examples

‍