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40 Real-World Examples of Creative Branding
Here are some real-world examples for inspiration to establish your brand through creative packaging.
Imagine your customers finally getting their hands on your products. They've waited for days or possibly even weeks for them to arrive. Their hearts are full of joy — All of them can't wait to tear open your packaging.
But their excitement is cut short after seeing lifeless, generic brown boxes. What a letdown!
Wouldn't it be better if your shipping boxes featured a vibrant explosion of colors and illustrations? Why not build their anticipation using artwork that's unique to your brand?
Businesses do more than use their packaging to keep their products safe during transport. They treat their packaging as branding tools that they can hand or mail to customers. They design custom boxes, poly mailers, bags, and packaging accessories that communicate what their brand is all about.
Religious, educational, and charitable organizations feel the same way about packaging. They see it as an opportunity to introduce themselves to their target audience.
If you're looking for creative ways to establish your brand through creative packaging, use these real-world examples as inspiration.
From Box to Brand Champion
Boxes come in all shapes and sizes. That makes them the perfect vehicle for custom brand packaging. You can make them as simple or as striking as you need them to be.
Typically, product boxes will not only have branding elements present but also information customers might need like ingredients, warnings, instructions, and manufacturing details.
Protective packaging like shipping and mailer boxes will have the organization's name and logo. Some will leave inspiring messages to establish an emotional connection with their customers.
Branding Powerhouses: Labels, Stickers, & Tapes
Labels and stickers are accessories that allow businesses to promote their products at a reasonable cost. You can use labels to seal packaging or apply them directly to glass bottles, jars, cartons, and other types of containers.
Stickers better work as giveaways. Hand them out during conventions, trade shows, and similar events. You can even throw in a couple of stickers whenever you mail orders to customers.
Packaging tapes make it possible to add branding elements to generic shipping boxes. This is ideal for brands that want to keep their packaging nondescript for safety reasons but still have their business name and logo for easy identification.
Tiny Touches, Big Impact: Branding Box Fillers
Box fillers refer to materials that improve packaging presentation and reinforce company branding. The two most popular types of box fillers are tissue paper and flat cards.
You'll find these in custom packaging for clothing brands but other industries have started using box fillers as well.
Tissue Paper: Double-Duty Darling
Tissue paper protects products from dirt, fingerprints, and direct exposure from the elements. Business owners customize them to include their name and logo. These can also double as gift wrappers.
Flat Cards: Your Brand's Mini-Chameleon
Flat cards are the ultimate Swiss Army knife of branding! These versatile little cards can morph into anything your small business needs.
Need to thank customers for their purchase? Slide in a heartfelt thank-you note. Running a promotion? Whip up discount cards to spark sales. Confused customers need a helping hand? Craft clear instruction cards.
The best part? You're not limited by size or style. Choose from various dimensions and paper options to perfectly match your brand. Put these mini-chameleons to work while adding a personal touch to the customer experience!
Budget-Friendly Bags with Big Branding Potential
Poly mailers are a more affordable shipping option for organizations, especially if the items they're mailing don’t require much protection. Think of products like jackets, shirts, and other items that don't need a box to keep safe during transport.
The reason why poly mailers cut down costs is because they don't weigh as much as boxes. Weight is one of the factors that affect shipping fees.
Not only are poly mailers practical, but they're great for branding as well. You can experiment with different messaging to see which would appeal most to your target audience.
Showcase Your Brand on the Go
Custom bags aren't just a way to carry purchases; they're a fantastic opportunity to extend your brand identity beyond your store walls. Every time a customer walks out with a custom shopping bag, they give your business free advertising.
With so many bag styles to choose from, you should have an easy time finding one that your audience would like. For example, eco-friendly brands might want to try kraft paper shopping bags to stay environmentally friendly.
If you'd like to see more examples of creative branding, visit PackM Design Hub.
Call or chat with a PackM customer representative to learn how we can help your business or organization create custom-branded packaging. You can also email us at sales@packm.com
Related Posts
- 3 Reasons Why Branding Is Important for Packaging
- How to Use Stickers and Labels to Market Your Brand
- How to Create PR Packages
- Sustainable Packaging Tips for Small Business
- The Importance of a Great Unboxing Experience
